Online Marketing ­ Google Adwords


Lord Design can also help grow your online marketing efforts with a targeted Google Adwords campaign. We’ll help ensure that you receive the maximum value for your investment by targeting competitive commercial keywords with carefully calculated optimisation. Our team of Adwords experts assist business owners and media planners across Perth on a daily basis. And we can do the same for you.


Google Adwords marketing is a form of pay-per-click (PPC) advertising. In that sense, it serves as a gateway to the purchasing process. Your target customers search through Google for the products and services they would like to purchase. With a carefully crafted Google Adwords campaign, a link to your website will appear in a strategic position on the search engine results pages (SERPs). This ensures you receive the exposure you’re looking for with an audience that is searching for precisely the type of products you offer.


Creating a targeted Google Adwords campaign is a multifaceted endeavour. The ads you create will appear on the Google Display Network, and they take the following variables into account:

Keyword Targeting

When you advertise your webpages through the Google Search Network, you have to begin by selecting keywords that help match your ads with people who are searching for relevant products and services.

Highly Targeted Audience

Google ads are served on websites, mobile apps and YouTube, and they’re configured to appear before Internet users who precisely meet a carefully crafted set of criteria. You can determine the age, location and browsing habits of your target audience to ensure that your ads are positioned in the best possible locations across the Google Search Network.

Only Pay for Results

One of the great things about a well-managed Google Adwords campaign is that you only pay when someone interacts with your ad. This could mean clicking your link text or watching a promotional video you’ve created. In any event, you base your ad bids on your marketing goals and budget, depending on what is best for your business.


A well-managed Google Adwords campaign that has been optimised for carefully chosen keywords will attract traffic from higher quality Web users. The people who click through to your site will have been searching for precisely the type of product or service you are offering on that page. This serves to maximise your potential returns, as you’re only paying for clicks that stand a high chance of converting.

Our Google Adwords service is made possible through a great deal of keyword research coupled with an in-depth understanding of Google’s bidding process. If you already have an Adwords account, we’ll perform a thorough audit to determine how best to optimise it. And if no account exists we’ll create one from the ground up.

Try our Google Adwords management service and see real returns on your online marketing efforts. Contact Lord Design today to learn more.